Incredibly, Uniquely Indian
OUR STORY
Sage Living is a unique brand that seamlessly blends the spirit of modern design with the timeless beauty of traditional craftsmanship. Founded in 2018 by visionary entrepreneur Keerthi Tummala in Hyderabad, the brand is driven by the belief that great design is a conversation—a dialogue between the past and the future. Their philosophy centers around the idea that true innovation in design comes from thoughtfully reimagining cultural traditions and adapting them to meet the needs of today’s world. Over the years, Sage Living has cultivated strong relationships with over 35 top manufacturers, each specializing in different materials like wood, metal, stone, glass, and lighting. This diverse network allows Sage Living to offer an unparalleled mix of materials and design styles, creating a distinct niche in the market where material diversity and design excellence take center stage.
What began as a B2B business has since evolved. In 2020, Sage Living expanded into the B2C space with the launch of its e-commerce platform, bringing its high-quality, custom designs directly to consumers. This was followed by the introduction of Sage Bespoke and Sage Interior Services, allowing the brand to offer more personalized design solutions that cater to the individual needs of each client. Recognizing the importance of having full control over the bespoke process, Sage Living took the next step in its evolution by establishing its own manufacturing capabilities. In 2021, the brand brought in Ram Kabadi, a seasoned expert with nearly two decades of experience in stone and manufacturing, to co-found Sage Bespoke Atelier in Bangalore. This strategic move has allowed Sage Living to elevate its ability to create truly custom, made-to-order pieces of the highest quality.
Today, Sage Living stands out for its integrated approach to design and production. With a vast library of materials and services all housed under one roof, the brand is able to turn creative visions into reality—blending craftsmanship, design, and innovation into every piece it creates. Whether through bespoke furniture, Ready to ship collections or Interior services, Sage Living offers a truly comprehensive design experience.
KEERTHI TUMMALA
FOUNDER/CREATIVE DIRECTOR
SAGE LIVING
Keerthi Tummala, the visionary founder, interior designer, and creative force behind Sage Living, brings a unique blend of artistry, craftsmanship, and business acumen to the brand. Aptly describing her approach as “artisanal and soulful,” Keerthi is deeply committed to creating products that celebrate the richness of Indian craftsmanship, while weaving meaningful narratives into every design.
With over a decade of experience in design, liasoning, and luxury retail, Keerthi made her mark on the Indian design scene in 2018, launching Sage Living as a lifestyle brand that proudly carries the ‘Made in India’ mark. Her work goes beyond mere aesthetics; she believes that emotion and purpose are at the core of every creation. This vision inspired her to build a brand that not only showcases exceptional design but also reflects the deeper, timeless stories behind each piece.
As both the creative and business force behind Sage Living, Keerthi has shaped a brand that celebrates the intersection of thoughtful artistry and soulful design. Each product at Sage Living encapsulates the skill and passion of artisans, bringing to life narratives that resonate emotionally and transcend trends—offering more than just objects, but timeless pieces with heart and soul.
RAM KABADI
CO-FOUNDER
BESPOKE ATELIER, SAGE LIVING
Ram Kabadi is one of the few multi-disciplinary creators of his generation. With over a decade of expertise, he brings a wealth of experience as the Co-Founder of Sage Bespoke Atelier, joining forces with the brand in 2022. Ram’s expertise shines through in his ability to work with a wide range of materials, each selected for its unique character and expressive potential.
From stone and metal to nacre and wood, he possesses an unmatched depth of understanding, allowing him to transform these raw materials into exceptional works of art. With a keen eye for luxury surfaces and a profound appreciation for craftsmanship, Ram brings a distinct strength to the Sage team. His approach ensures that every piece he oversees is not just a masterclass in technique but also a statement of design excellence—infused with both artistry and precision.
OUR DESIGN VISION
Our vision is to create designs that forge a deep connection between people and the spaces they inhabit, where furniture goes beyond mere functionality to become an immersive experience. For us, design is more than just about aesthetics; it’s a way of telling stories. Every piece we create carries a narrative—whether inspired by nature, architecture, or culture—and every detail is crafted to resonate with the user on a deeply personal level.
We are driven by a desire to experiment with a variety of materials, textures, and forms to bring unique, original compositions to life. Our goal is to craft something magical and unexpected, all while pouring love and passion into every creation. It’s about pushing boundaries, showcasing the purest form of craftsmanship, and redefining what design can be.
At the heart of our philosophy is the belief in finding extraordinary value in the smallest details. We are a collective of artists, craftsmen, workers, and visionaries—united in our mission to weave something whimsical and exceptional. Through our work, we aim to present the world with a fresh vision of a new India, where artistry and innovation come together to inspire.